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Now Open to Dentists: Google Local Services Ads

local service ads
Originally published on the Great Dental Websites Blog

Local Service Ads (LSA) allow you to advertise on Google as a “Google Screened Provider” with the green Google checkmark alongside your ads (US & Canada Only at this time). Fingers crossed, Australia!

Why Should You Care about Being a Google Screened Provider?

Be the first dentist in your area to sign on and own that market.

  • Other industries saw a huge increase in high-quality leads at the outset
  • It contributes to your overall credibility as a provider, lending to consumer confidence
  • It puts your ad placement above other paid ads directly at the top of searches

The Main Benefits of Local Services Ads Are:

  • Appear at the top of Google searches.
  • Pay-per-lead rather than pay-per-click.
  • Connect with potential patients who search for services you provide and are likely to book.
  • Use the mobile app to communicate with customers at any time (English only).
  • Build trust with the Google Guarantee or Google Screened badges!
  • Pay only for leads related to your business and the services you offer.
  • Only hear from patients that have specifically selected your profile out of all the rest.

Why Act Fast for Google LSA for Dentists

  • On average, the verification process can take up to 3-4 weeks after submitting the documentation.
  • Early adoption means less competition for top positions.

With Local Service Ads, your practice also will appear on Google Search and the Local Services site. When potential patients search for the services you offer in the areas we choose to target, Local Services units are shown at the top of Google Search results. Those patients can click or tap on your ad to call or send you a message (US only). They can even schedule a booking with you directly through your ad if you so choose (US only).

An example of this can be found when searching for other services already cleared to provide LSAs. Here you will see how the LSAs appear for plumbers in the Denver metro area. They appear as the very first series of ads on both desktop and mobile, above other paid ads due to the Google guaranteed or recommended badges (see this HVAC example):

local service ads Screenshot 2023-01-25 at 4.55.49 PM

Why Google LSAs Are Great for Your Budget and Practice Flow

Using LSAs, your budget only goes towards actual leads vs. the larger net used for traditional, PPC-based advertising. While the two ad types work best together, how leads work for LSAs are based on a series of criteria to be considered valid leads. Per Google, valid leads are “related to your business or to the services you offer and can occur when customers find your Local Services ads on Google.” In other words, valid leads can look like any of the following:

  • You receive a text message or email from the customer (United States and Canada only)
  • You receive a voicemail from the customer (based on number tracking)
  • You answer a phone call and speak with the customer (tracked through the ad itself)
  • You receive a missed call (without a voicemail), and you return the customer’s message with a text message, email, or call where you either speak with the customer or leave a voicemail
  • You receive a booking request from a customer (United States only)

If you find that a valid lead is not actually valid based on your criteria, you can then dispute that with Google.

Prospective dentists that want to join this new push do need to complete a series of verification steps before becoming eligible to advertise with Local Services Ads.

local service ads verification steps

What Does the Verification Process Entail?

The rigorous verification process is what makes LSAs such a unique opportunity. Many service providers will opt not to take the necessary steps, leaving the top positions open for dentists willing to follow the process.

We recommend starting this screening and verification process as soon as possible if you plan on joining the Local Services ads arena. On average, the verification process can take up to 3-4 weeks after submitting all documents.

GDW can help you make this a reality and handle the vast majority of the heavy lifting to get set up, run your ads, and manage your leads!

Interested in finding out how Great Dental Websites can help you take advantage of Local Services Ads? Contact us today to speak with your Marketing Coach or Sales Representative. We can go over the costs and time it takes for setup and how to best use these new marketing tools for your practice to succeed and get new patients!

Not Sure If LSAs Are for You?

If you want more information or want to know if this exciting new marketing tool is for you, reach out to your marketing coach or support for more information.

1 reply »

  1. Insightful article! It offers a clear understanding of Google Local Services Ads and their benefits for dentists.

    One aspect that could be further explored is the integration of these ads with other digital marketing strategies.
    For instance, combining Local Services Ads with SEO, content marketing, and social media strategies can create a more comprehensive digital marketing approach.

    This can help dentists reach a wider audience and increase their online visibility.

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